FRUTTETO
Nuovo packaging e nuovo naming Frutteto come esortazione positiva al consumo di frutta.
La linea di frutta ripiena di gelato si rinnova: Gelati Aloha propone confezioni del frutto singolo con una grafica più attuale e accattivante, il risultato finale è una confezione più chiara e immediata, oltreché con maggior personalità. Inoltre, l’abbinamento di un colore specifico per ogni frutto fa vivere l’offerta in maniera ancora più allegra e accattivante. Un cambiamento importante che sottolinea l’attenzione costante dell’azienda nei confronti delle aspettative dei consumatori.
AWARDS:
Finalista OneMorePack 4
PUBLICATIONS:
Packaging of the world / wtpack / Favourite Design Book
![](https://cdn.myportfolio.com/82ba94d9-ecfd-4691-b217-9252543807b8/c8e6ca90-8cf0-4e8a-8dc6-73baa455a215_rw_1920.jpg?h=14214bd541a977da9bc2b51c3c639b9b)
![](https://cdn.myportfolio.com/82ba94d9-ecfd-4691-b217-9252543807b8/2cd78dd3-9eee-4c98-85b7-4e0de9944b7d_rw_1920.jpg?h=e080995e1ca85cba624e0e1d84721c50)
![](https://cdn.myportfolio.com/82ba94d9-ecfd-4691-b217-9252543807b8/8cf46d86-65d4-4383-8918-4afd47d39465_rw_1920.jpg?h=64013a1324e9f960d8f5ebfdd7f3d030)
![](https://cdn.myportfolio.com/82ba94d9-ecfd-4691-b217-9252543807b8/d295217e-d3c3-4f44-9fca-c0671b8f0424_rw_1920.jpg?h=ad6e289faa6437123626e7635fe59fd6)
![](https://cdn.myportfolio.com/82ba94d9-ecfd-4691-b217-9252543807b8/00329e9c-8b1a-4c04-bf22-c3537a23340f_rw_1920.jpg?h=011dab82eb6907595598548aea8b4ee6)
![](https://cdn.myportfolio.com/82ba94d9-ecfd-4691-b217-9252543807b8/a6e0a8ba-bfaf-4a4a-929e-011c5626b932_rw_3840.jpg?h=8bcc602badf2acf31dfa47281562a4ed)
![](https://cdn.myportfolio.com/82ba94d9-ecfd-4691-b217-9252543807b8/cd51f0aa-d20d-4517-8944-85af2088285d_rw_3840.jpg?h=508df46e5fac96120cb054af33dfdae2)
![](https://cdn.myportfolio.com/82ba94d9-ecfd-4691-b217-9252543807b8/bef182b6-1293-478d-99c0-d069b0274b9d_rw_1920.jpg?h=cdff68e4154035968edd70e5557d0fd5)
![](https://cdn.myportfolio.com/82ba94d9-ecfd-4691-b217-9252543807b8/e4568234-4749-4954-ab11-f715118e857f_rw_3840.jpg?h=4cae54bc54c1993e193a83f1d5d321e0)
![](https://cdn.myportfolio.com/82ba94d9-ecfd-4691-b217-9252543807b8/232fd943-84eb-4962-b8f5-1d1c81a1c881_rw_3840.jpg?h=2939cdc650a5fc49972d45c851675c64)
![](https://cdn.myportfolio.com/82ba94d9-ecfd-4691-b217-9252543807b8/3998312e-233e-4095-a6b8-c5d5d7950008_rw_1920.jpg?h=ef4b941ee1f37e4d8a8c94d58161d35d)
![](https://cdn.myportfolio.com/82ba94d9-ecfd-4691-b217-9252543807b8/ea98acc1-3740-4ebd-b7cc-b447eda425bb_rw_3840.jpg?h=5f62923d0e5ffb27f8181859b2e3a389)
![](https://cdn.myportfolio.com/82ba94d9-ecfd-4691-b217-9252543807b8/5f01d347-23f7-4c67-9220-9b7b90e5588b_rw_3840.jpg?h=09807a816761f7b30de6335ee923652a)