PASBO
Il restyling effettuato sul marchio “Pasbo Macchine Agricole” è un importante rinnovamento, passano quasi inosservate alcune variazioni. Le modifiche includono l’uso di colori più decisi e l’ammorbidimento della forma di alcune lettere. Il design è stato semplificato eliminando l’assenza di spaziatura tra le lettere e l’effetto vortice dal marchio precedente è stato rimosso, rendendo il nuovo marchio aziendale più leggero, quindi più leggibile e riproducibile, riposizionando il brand in un’ottica fresca e moderna. Per creare continuità con il vecchio marchio abbiamo mantenuto lo schema dei colori tradizionali. A rafforzare il marchio un payoff semplice, puramente esplicativo, che comunica a prima lettura l'oggetto dell'attività.
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