TRACK 21
Una cosa è certa, la vita è imprevedibile e mai come quest’anno lo abbiamo capito.
Se è vero che il bisogno di essere resilienti è diventato sempre più necessario, in questo progetto è stato fatto molto di più. Dall’idea dello studio creativo BasileADV - Andrea Basile e dalla type foundry Resistenza - Giuseppe Salerno, nasce Track21: una birra con un’anima ribelle, dove l’istinto si incontra con l’intensità e la prodezza di un’attitudine che vuole essere l’esempio di chi ha saputo combattere e resistere a tutto quello che è successo. Dalla visione di attuare un disegno con uno scopo audace e di raccontare questo viaggio così ostico e aspro in maniera singolare, ne è uscito un prodotto fiero e risoluto in grado di restituire quel fascino inconfondibile del viaggio e far vedere che è ancora possibile sognare. Nell’esecuzione, inoltre, vari sono i trattamenti applicati, combinando lavorazioni ad uvi, colpi a secco, micro embossing e lucidatura, riuscendo così a costruire un prodotto di qualità e valore.
Track21 è una bottiglia che viaggia di continuo, e che nonostante le difficoltà, arriva sempre a destinazione. È un passaggio, un punto di comunicazione, una storia unica che ci parla di grinta e risolutezza.
Un progetto esaltante che porta con sé un ideale di coraggio e grande forza.
AWARDS:
Vinitaly Design 2021:
Primo classificato nella categoria confezioni di birra
Etichetta & Packaging d'Oro 2021
Best Label & Pack Oro e Argento 2021
PUBLICATIONS:
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Creative Director
Andrea Basile - @basileadv
Type Design
Giuseppe Salerno - @rsztype
Check out also TRACK21 Urban
Progetto fotografico realizzato da OST-comunicazione